So you’re a big company and want to get some feedback from your patrons? Or maybe you’re a small business and need a way to reach out and increase the loyalty of your customers. No matter which is your case, the Google Survey tool may quite possibly be, or is soon to become, one of the best things to help you monetize your business in a smart and effective way.
Google and the Google Survey App
In case you’ve been living on a rock for the past 17 year or so and have never heard of Google, let me refresh your memory. Back in `98, Google started out as a search engine for the wild internet that existed back then. In the meantime, however, it’s become so much more. To the point where we can now safely say that it’s a piece of the puzzle without which the internet quite possibly could self-destruct. Within minutes, even.
This new tool by the Californian tech-giant, called Google Consumer Surveys, isn’t all that new as it has been redesigned to offer publishers (web) a stable and secure platform to make money off of the online content they published. In simpler terms, however, Google Surveys is an app that allows people to make customer feedback surveys for their customers. And if we here at HappyCustomerReviews have any experience with surveys (as we do), we can safely say that the surveys created via the Google survey app are some of the most professional-looking surveys that we’ve seen. And we’ve seen a lot.
However, there are a couple of things you should have straightened out before you go ahead to complete this survey. The creation process for this survey has three major steps. The first one asks you to pick an audience that will receive the survey (basically your target). The second step asks you to write the actual questions that will be in your survey. Finally, the third step is where you confirm this survey.
Next up, we’ll be detailing each of these, describing the essentials that you need to know in order to create a Google Survey:
Google Survey App: Picking an Audience
The very first step in the first section of the survey creation app is not, as one would think, picking an audience, but a name. Every survey needs to have a name so you should pick one. Hypothetically speaking, if your company is called “John’s Fishing Equipment”, then you’ll probably want to name the survey somewhere along the lines of “John’s Fishing Survey.” Important: the survey name mustn’t be too long, as potential customers may have a hard time finding it.
Next, you’ll have to select an audience for your survey. For this sub-step, you have three options: either the general population, the users of Android smartphones (it being a Google tool, after all), and audience panels. The first option is pretty straightforward. You can choose to target general audiences in a total of eight countries: the US, the UK, Canada, Mexico, Brazil, Japan, Germany, and Australia. The second option encompasses two more EU countries: Italy and the Netherlands. Both of these options can be targeted to specific age groups, specific genders, and specific regions of the aforementioned countries.
As for the third option – here you can choose to target specific groups of people, such as – for the US – Hispanics, Students, or Social Media Users. This option is, naturally, more expensive. Speaking of which, the last bit of this first page is the pricing. Here the cost to you will be estimated. For instance, in a survey with no specific target, you will have to pay between 10 cents and $3 for every completion. For a survey targeted to students In Canada, the price goes up to between 30 cents and $3 for every person entering the survey.
Google Survey App: Writing Questions
Now for the second part of your Google Survey: writing questions. Now – things get a little bit more complicated. Okay – a whole lot more complicated.
The First Step: Choosing the Question Format
Remember when we said that the Google Survey App had the most professional look of all the survey apps we’ve encountered here on this website? Well this part just about proves that. Apart from the small html error embedded in the app (as of 11/23/15), this feature offers you an incredible amount of types of questions that you can use.
There’s the boring single answer question. You can spice that up by adding an image. Then there’s the multiple answer, then multiple answers with an image. Rating scales, with text, with image, open ended questions, questions with a numeric answers, open ended with an image, two images side-by-side, one image and a drop-down menu, and a large image choice. Notice how in the image below there’s even an “other” field. That’s because you have an option to include an open ended answer to every question on the survey.
The Second Step: Creating the Question
After one of the questions is completed, click on the big blue plus sign at the top of the screen and you will have to select another question. For this second question, let’s say you want to get a side-by-side image choice. You’ll get the best results out of your survey if you resize your image to 125 by 125 pixels. This should make the survey look neat, professional, and all that stuff. This goes for all questions that have images.
Google Survey App: Confirming the Survey
Naturally, you won’t be entering just two questions (who does that?). Our John, as you may see, got bored and decided this was too much for one day. He is now relaxing on the banks of Lake Michigan. However, do not falter! Just go on adding questions and in no time your survey will be complete. Small tip: write all your questions on a piece of paper first. Make sure you already know the gist of it before you begin drafting the actual survey. Add fancy images, select all the images beforehand. Also, resize all of them in advance, it will save a great deal of trouble.
Here’s a basic recap of the steps to create a good Google survey using the Google docs survey app:
- Pick a name.
- Pick an audience.
- Pick a target.
- Draft questions.
- Find images, resize and edit them.
- Enter the questions into the form.
- Confirm survey.
When it comes to the last part, you will have a few options: first of all, you will need to select the frequency with which your survey will be reset. Next, you will have to choose the number of guests that you expect to complete the survey. According to these two options, you will be able to get an estimate of the final price for the survey. Here’s how it worked out for John:
We hope that your business will thrive as a result of you creating a Google Survey. We also hope that our little guide has let you in on all of the secrets of the Google Survey app. Lastly, we would advise against doing as John, the example in our article, did. As we’ve said, John is a novice when it comes to computer science, and he’d much rather snooze on a boat on Lake Michigan, dreaming of a time when there was no internet, and marketing was only a question of telling your neighbors that you opened a store.
But sadly, those days are over. Now, the internet rules over everything. And, like it or not, Google is here to stay. And maybe while it’s doing that, it will also help your business get on track with what your customers are expecting. As for us: we highly recommend you give the Google Consumer Surveys tool a look. You can check it out by clicking here.